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No is a powerful word. We believe in the importance of saying no—whether it’s to a new feature, a request that doesn’t align with our values, or even to ourselves when we need to focus on what matters.
Saying no is a line that helps us maintain focus and clarity. It’s a skill we teach and encourage across our team, empowering everyone to set boundaries and prioritize what truly drives value. We aren’t afraid to say no to our customers either, because we believe that delivering the right solutions often means staying focused on what matters most.